Amy Gillett Foundation and Toll Group partner to address road safety
The Amy Gillett Foundation has announced a new partnership with Toll Group, uniting Australia’s leading bicycle safety advocacy group with Australia’s leading provider of transport and logistics, in an initiative to address safety concerns for all road users.
Amy Gillett Foundation (AGF) CEO Tracey Gaudry said the new partnership would demonstrate a united front between two key road user groups promoting the need to share the road safely.
“Safety is a critical element for all road users, and this partnership shows that whether you’re riding a bicycle or driving a car or truck, the responsibility for safety is a shared one,” Ms Gaudry said.
“The AGF advocates for safer conditions for bike riders and this message aligns with Toll’s strong focus on the safety of its employees, contractors, and the communities in which it operates. Partnering with Toll will support the Foundation’s bike rider safety work across Australia.”
Toll Group Managing Director Brian Kruger said that as the largest mover of freight on Australian roads, it was Toll’s role to help educate all road users to share the road more safely.
“Partnering with Australia’s leading bicycle safety advocacy group in the AGF demonstrates Toll’s commitment to working with all road users to share the road safely, and complements Toll’s broader commitment to road safety,” Mr Kruger said.
“Toll employs some of the best professional drivers in the country, and we want to work with key partners such as the AGF to share experiences and learn from each other about how to make the road safer.”
The partnership will initially see 14 trucks branded during the coming months with a united call to action from the AGF and Toll, emphasising that ‘everyone has the right to get home safely – a metre matters’. This message unifies Toll’s safety theme with the AGF’s national campaign.
Branded trucks will be based in each state and territory capital, and will also appear in key regional centres. The AGF will recognise Toll as a major partner of its “Cycle Safe Communities” national program that includes raising awareness through outdoor billboard advertising and other campaign materials.
“Another element of this partnership will be the provision of road safety training for Toll staff, focussing on how bicycle riders and drivers in the road transport industry can share the road safely – all creatures large and small,” Ms Gaudry said.
About the Amy Gillett Foundation
The Amy Gillett Foundation was born out of tragedy, the death of Amy Gillett, who was hit by an out of control driver while training with her Australian cycling teammates in July 2005. The Foundation is a catalyst for change, driven by our Manifesto for safer bike riding in Australia, to reduce the incidence of death and injury of bicycle riders.
About Toll Group
Celebrating 125 years in 2013, Toll Group is the Asia Pacific region’s leading provider of transport and logistics. Toll employs more than 45,000 people across some 1,200 locations in more than 50 countries. Toll’s specialist logistics capabilities incorporate a range of sectors including defence & government, industrial, manufacturing, mining & resources, retail and automotive www.tollgroup.com