AGF appoints Adam Lana as Head of Marketing

30 Nov 1999

The Amy Gillett Foundation is excited to announce Adam Lana to the foundation’s executive team as the Head of Marketing.

Adam has decades of experience in branding and marketing across a range of sectors including co-founding and directing two successful businesses that have focused on growth through ethical and truthful brand marketing. 

In 2013 Adam co-founded the much loved Curve Cycling, a Melbourne-based cycling brand that started in a shed in Footscray. His role as brand director saw him build a community and team of passionate riders with a love for fun and adventure. Curve is now a global brand, selling bicycles and products in over 20 countries. 

In 2003, he co-founded the multi award-winning creative agency Swear Words, where for over 12 years he supported like-minded businesses to develop marketing and brand design strategies that are built on strong ethics, specialised knowledge, and open and honest communication. Through the years he’s worked with such great social enterprise brands such as Who Gives a Crap and Oz Harvest, plus many other boutique brands primarily in the food, beverage and sports sector.

"It’s an honor to be selected to help AGF promote and advocate safe cycling. For me, safer cycling means more cyclists, and more cycling equals a better world. Bring it on!"

Adam Lana, AGF Head of Marketing.

“Over the years I have gotten to know the AGF pretty well. I’ve competed in Amy’s Gran Fondo a few times and while at Curve, I set up various fundraisers for the foundation and of course their amazing A Metre Matters Campaign.

I also get to join a great team of amazing professionals who are dedicating their career to making cyclists' lives safer. I am so excited to be working with CEO Dan Kniepp (Ka-Nipe) and working under Chairperson’s (and all round champion) Lisa Jacobs' watchful eye.

I’ve still got a bunch to learn, but what I do know is that I can’t wait to tell you all about it, especially when it’s in the name of creating a safer cycling world”.

Adam and his family were lucky enough to ride around Uluru this year. He would like to acknowledge and thank the Anangu people, Uluru-Kata Tjuta’s traditional owners and custodians of the land on which he rode.

Adam brings exceptional experience and skills to the Amy Gillett Foundation. Over 10.1million Australians cycled in the last year and Adam will help AGF harness their voice to make it safer.

AGF was proud to recently achieve minimum passing distance law in every Australian state. We are working hard on our new safety projects including expanding our team and our expertise. Adam is an amazing addition to the AGF team and will be a crucial part of our ambitious new cycling safety programs.

- Dan Kneipp, AGF CEO.

Millions of Australians ride a bike every week. AGF’s mission is to make it safer for all cyclists. Adam’s credentials and track record will be a valuable asset to expand AGF’s reach and the impact of our cycling safety change programs.

Lisa Jacobs, AGF Chairperson.