It’s a two-way street animations launched
Charlie Pickering gives bike rider safety a voice
Popular Australian media identity Charlie Pickering has brought to life the Amy Gillett Foundation and NSW Government’s It’s a two-way street bike rider safety campaign in a series of exciting animations.
Pickering voiced the campaign’s 16 Drive and Ride Rules, highlighting the key road rules, behaviours and actions that will directly improve the interaction and relationship between drivers and bike riders on the road.
Watch the It’s a two-way street launch animation below.
The joint education initiative by the Amy Gillett Foundation and NSW Government was initially launched a year ago with a specific focus on reducing bike rider fatalities and serious injuries. In 2014, 11 bike riders lost their lives while riding on NSW roads and already in 2015 three lives have been lost in the state.
Amy Gillett Foundation CEO Tracey Gaudry said extending the campaign through the development of the animations represents a strong commitment to improving road safety by the NSW Government and other campaign partners NRMA, Toll, Subaru and Bicycle NSW.
“We have been working with the NSW Government on It’s a two-way street for two years now and at the heart of this educational initiative is the safety of all roads users on New South Wales roads,” Gaudry said.
“Together, we are continually raising awareness and educating road users about the fundamental actions and behaviours that both motorists and bike riders can take to improve safety on the road.”
“It’s a two-way street puts people first, everyone deserves to get home safely.”
Transport for NSW General Manager Centre for Road Safety, Marg Prendergast said the campaign’s overarching theme show mutual respect is relevant to all road users.
“It’s not just something for riders, and not just something for drivers – cyclist safety is a responsibility we all share,” Prendergast said.
“Crashes between drivers and riders are a major contributor to cyclist fatalities and injuries, which is why we’re doing everything we can to improve interactions between drivers and riders.”
The animations will reach road users across NSW through television, cinema, radio and digital advertising, as well as through digital screens in office buildings, cafes and fitness centres in Sydney’s CBD.
The campaign will continue to feature on roadside billboards in regional NSW and in light boxes around Sydney’s CBD.
Watch Nine News Sydney’s story on the launch of the It’s a two-way street animations.
The Amy Gillett Foundation urges Prime Minister Tony Abbott to continue riding his bike to help maintain a healthy and balanced lifestyle, and be a positive role model for Australians of all ages.
The Prime Minister’s retired physician Doctor Graeme Killer recently raised concerns that Mr Abbott may be at risk while riding his bike on the road.
As an avid rider, Mr Abbott has extensive experience riding on different roads and in varying conditions across the country during his daily exercise routine. He also enjoys the numerous benefits of riding a bike, such as maintaining health and fitness, and the enjoyment of interacting with people of all walks of life in the bike riding community.
People in positions of influence, such as health professionals, politicians and transport leaders, can all contribute to safer bike riding in Australia by taking positive steps to improve bike education and skills, infrastructure and vehicle design, and raise greater awareness of how drivers and bike riders can share the road safely.