Live, Drive, Ride like a local features the stories of eleven local leaders from the Alpine Region, who share their fears and their solutions for greater harmony on the road.
Based on research evidence, this awareness raising campaign seeks to re-humanise cyclists, a particularly vulnerable and sometimes marginalised group of road users.
By pointing out the importance of a wave or a nod hello to let other road users know you’ve seen them, Live, Drive, Ride like a local centres on the need for acknowledgement and visibility not only on the road, but also in the community.