Wiggle extends Foundation support with multi-year partnership

The Amy Gillett Foundation is delighted to announce the renewal of its multi-year partnership with renowned international online retail partner Wiggle.

“Wiggle has been a great supporter of the Amy Gillett Foundation and this extension is welcome news and further strengthens our mutual commitment to safer cycling around Australia.”


Phoebe Dunn, CEO, Amy Gillett Foundation.

Wiggle is committed to safety on the road for all users and has been a partner of the Foundation since 2014, providing ongoing support for the Foundation including naming rights sponsor of the Wiggle Amy’s Gran Fondo, Event Partner of Amy’s Share the Road Tour, as well as Safety Partner for the Foundation’s Cycle Safe Communities program.

 “Wiggle is very keen to continue supporting the national safe cycling advocacy work of the Amy Gillett Foundation, at their signature events and throughout the year.”


Adam Johnson, General Manager Wiggle Australia.

The Amy Gillett Foundation, a national safe cycling advocacy organisation and registered charity, relies on partnerships like these to continue its work for safer cycling.


Media contact:

Martin Wells, mwells@amygillett.org.au 0437 40 50 85


About Wiggle Australia

  • Wiggle Australia www.wiggle.com.au is the Australian subsidiary of Wiggle, the leading international online retailer of cycling, running, swimming and triathlon (tri-sports) products and accessories, serving customers in over 70 countries.
  • Wiggle’s mission is “to inspire everybody, everywhere, every day to ‘experience the joy of sport’, irrespective of experience or budget”.
  • Wiggle sells an extensive range of over 40,000 SKUs from more than 700 third party brands as well as an increasing range of its own label brands dhb, Verenti, Eastway and Lifeline.
  • Wiggle has a strong customer service ethos with most of its 500 employees keen sports enthusiasts from amateur to former professional. The product knowledge and passion that this brings facilitates superior customer service advice and supports the development of innovative new products.
  • The customer service proposition is industry leading, including 365-day returns and multi-language customer support and localised currency transactions. In addition Wiggle has a “never beaten on price” promise. This is supported by over 26,000 customer ratings from Trustpilot.
  • Wiggle has a cultural heritage in cycling and deep roots at all levels of the sport from organising amateur rides and races through to its sponsorship of the Wiggle High5 pro-cycling team.
  • Although formally founded in Portsmouth, UK in 1999 Wiggle can trace its origins back to a small independent bike shop called Butler Cycles, which had been trading, in the city since the 1920s. The Company was an early adopter of the Internet retail model, with the success of its mail order business, resulting in the change of name to “Bikes @ Butlers” and subsequently to Wiggle. From its cycling roots it expanded into running in 2004 and swimming in 2005.


About Amy Gillett Foundation

The Amy Gillett Foundation was born out of tragedy, the death of Amy Gillett, who was killed by a driver whilst cycling in Germany. It has evolved to become the leading bike rider safety organisation in Australia, driven by a core mission to reduce the death and injury of bike riders. We work with all levels of government, road authorities, corporate, motoring, cycling and community safety organisations and the public to create a safer bike riding environment in Australia.

About a metre matters
The Amy Gillett Foundation’s a metre matters campaign has spearheaded the national effort for state and territory governments to improve road rules to specify minimum distances for overtaking bike riders. SA and QLD have permanent a metre matters laws now in place with two year trial underway in NSW, and the ACT and a version of the laws operating in Tasmania.

Our Mission is for: Safe cycling in Australia

Our Vision: Zero bike rider fatalities

As Australia’s leading cycling safety organisation, the Amy Gillett Foundation continues to promote actions to make cycling safer in Australia, such as:

  • a metre matters laws across Australia, to make sure drivers overtake cyclists safely
  • safer vehicles and safer speeds
  • investment in cycling infrastructure
  • educating cyclists to respect and obey road laws and be safe and responsible road users
  • teaching drivers how to share the road safely with bikes, including during driver education.


Article by AGF Media


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