A Metre Matters

Research from the Department of Transport showed that in 2005-06 4,370 cyclists were seriously injured on our roads, with more than 1,500 of these accidents involving a motor vehicle.

Whilst there are a number of different causes of these accidents, we know that many of them are due to motorists not providing enough space on the road for cyclists.  This is where the A Metre Matters message comes in.

Designed to raise awareness of cyclists in the minds of drivers, there has been, and will continue to be, a number of supporting campaigns involved in promoting the A Metre Matters message:

• The A Metre Matters ride from Canberra to Melbourne, which was used to launch the program.  Twenty seven riders undertook this 830km ride to raise awareness of the campaign.  Joining in along the way were AGF friends such as Phil Anderson, Matt White, Dave McKenzie, Matt Tilley and Grant Hackett. 
• A community service campaign, with assistance from SBS Foundation, Channel Ten, a number of Foxtel channels and Val Morgan cinema advertising
  
• Radio advertising with the assistance of program partner Continental Tyres

• Road signage  in Melbourne, Sydney and Brisbane since February 2010.

• Car stickers - available (same design as the billboard). To receive one send a stamped self-addressed envelope to Amy Gillett Foundation, Suite 324, 1 Queens Road, Melbourne VIC 3004. For multiple/bulk orders please contact us for a quote. Or download a template to include your own BUG logo/sponsor.
• A Metre Matters jerseys for all participants in the Adelaide (3,049 riders on 1/11/09), Geelong 3/1/10 and Canberra 14/3/10 Amy’s Rides.

How can you help:
•    Tell your friends, motorists and cyclists about the campaign to spread the word about leaving an extra metre for cyclists
•    Buy an AGF jersey with 'a metre matters' message on the back
•    The AGF needs to raise funds to continue to our campaigning and we are calling on all Australian road users to help us.

Donate

Proudly supported by:

The foundation wishes to thank those who donated to this campaign, including the
following people:

Cycling Queensland in conjunction with Julia Emblin and Naomi Hansen
Cycling Geelong
Tony, Jenny, Reece & Sarah Tucknott, WA